Zentyal, developer of easy IT solutions for small business, has presented today the most important aspects of the company’s business strategy for 2013 in Sao Paolo, Brazil. The company plans a strong international expansion in Europe and Latin America and consolidation of an authorized partner network that markets and supports Zentyal-based solutions.
The strategy, built around software products designed, developed and marketed by Zentyal, is based on three key pillars: a fully integrated all-in-one IT solution from the server to the cloud, a business model based on subscription services and a clear channel focus, helping partners to offer higher value-added services and to generate more revenue.
The difficulties small and medium businesses face to gain access to financing and the shortage of qualified IT professionals – expected to reach 200.000 professionals in 2013 in Brazil – are factors that make Zentyal-based solutions very attractive for both IT providers and their end customers. “Zentyal-based solutions are easy to install, configure and maintain, and they adapt to the budget realities of SMBs, giving them access to professional IT infrastructure without high initial investments and for a low monthly fee”, explains José Ramón Padrón, Channel Sales Director for Iberia and LatAm at Zentyal.
Zentyal-based solutions offer an alternative to the traditional software development companies and vendors. Currently 50% of Zentyal’s Latin American user base is located in Brazil and Mexico and this has happened prior to implementing any serious promotion and sales plans and without establishing offices abroad.
In 2012 the second largest individual country by sales was Brazil (after Spain), with 30% of the company’s total turnover, revealing a special interest and potential of Zentyal. On the other hand, 30% of the downloads in Latin America came from Brazil. At the moment the company has established partnership agreements with three Brazilian companies: Leucotron, NetSol y DBlink. With the goal of improving the partner-base in the country, the company is currently in negotiations with 16 potential partners.